.- Volkswagen has become the target of criticism after announcing the new VW Polo 2023 on social networks with the participation of a gay couple, winking at the LGBT community.
On its official profile on Twitter, Instagram and Facebook, the car company posted a photo of two men embracing, with a caption that spoke of evolution, suggesting that views contrary to the practice would be a pushback, reports UOL.
“Do you know what evolved with you? The pole. What was already good was made even better, with much more security and technology. You access your vehicle without the use of keys and enjoy the 6-speed automatic transmission,” she reads in the caption.
The publication is one more action by the company in favor of the LGBT agenda, started in 2021, which addresses the issue of diversity. But it ended up generating a lot of criticism and memes on social media.
On Facebook, most of the comments are against the campaign. Many try to hide the discomfort of accepting Volkswagen’s activism. “Nothing against, however, nothing to do with the photo!” says one of the comments.
Other opinions say that by associating the car with the LGBT public, it denigrates the image of Polo cars. “The non-LGBT public is tired of having to tear this situation down…” another user noted.
In response, Volkswagen posted the following message on its social media: “Difference enriches, respect unites. Volkswagen of Brazil supports diversity. And it ensures respectful and inclusive behavior.”
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